Best Buy : creating a winning customer experience in consumer electronics - Sawhney, Mohanbir S., (Kellogg School of Management, 2017)
Originally Published InSawhney, M., Goodman, P., & Keerthivasan, G. (2017). Best Buy: Creating a winning customer experience in consumer electronics. 5-217-251. Evanston, IL: Kellogg School of Management at Northwestern University.