02630nam a22004931i 4500 000707276 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20182018enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526491268 (ebook) : No price (OCoLC)1089146445 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD45 .C44 2018 658.514 Chesbrough, Henry, author. Sustainability through open innovation : Carlsberg and the Green Fiber Bottle / Henry Chesbrough, Marcel Bogers, Robert Strand, Elizabeth Whalen. London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InChesbrough, H., Bogers, M., & Whalen, E. (2018). Sustainability through open innovation: Carlsberg and the Green Fiber Bottle. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in collaboration with a startup, a small-to-medium sized enterprise (SME), and a Danish university. Sustainability was the primary motivator for the project, and open innovation was the primary development method. The case has a dual focus. First, it demonstrates how a company can successfully innovate by leveraging the concept of open innovation. Second, it shows how sustainability--and relatedly, the idea of purpose--can be a powerful motivator to drive open innovation efforts. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Technological innovations Management Case studies. Small business Case studies. Strategic planning Case studies. Bogers, Marcel, author. Strand, Robert, author. Whalen, Elizabeth, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/sustainability-open-innovation-carlsberg-and-the-green-fiber-bottle Plný text SBC EB NEPOSILAT EB