02526nam a22005171i 4500 000707297 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104s2019 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526469366 (ebook) : No price (OCoLC)1089143241 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5415.15 .A45 2019 658.5 23 Allen, Charlotte, active 2019, author. 3D printing throws a wrench in the works for the Craftsman brand / Charlotte Allen, Gina Harden, Warren W. Fisher. 3-dimensional printing throws a wrench in the works for the Craftsman brand three-dimensional printing throws a wrench in the works for the Craftsman brand London : SAGE Publications: SAGE Business Cases Originals, 2019. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. Frances, a marketing consultant, was contacted by a former colleague, Rupert, who is now the brand manager for Craftsman tools. Rupert is concerned about a video depicting the apparent 3D printing of a Craftsman wrench. The case deals with the current and future impact of 3D printing and social media on branding, business strategy, and distribution. Students are put in the situation of a marketing consultant who must determine what advice to impart to the Craftsman brand manager as he navigates the impacts of emerging technologies. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Stanley Black & Decker Inc. Product management Study and teaching Activity programs. Product management Case studies. Three-dimensional printing Economic aspects Case studies. Harden, Gina, author. Fisher, Warren W., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/3d-printing-throws-a-wrench-in-the-works-for-the-craftsman-brand Plný text SBC EB NEPOSILAT EB