02649nam a22004811i 4500 000707299 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20182018enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526491930 (ebook) : No price (OCoLC)1089142464 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD58.8 .S29 2018 658.406 Sawhney, Mohanbir S., author. Saama Technologies : growth through a focused vertical market strategy / Mohanbir Sawhney, Pallavi Goodman. London : Kellogg School of Management, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InSawhney, M., & Goodman, P. (2018). Saama Technologies: Growth through a focused vertical market strategy. 5-218-251. Evanston, IL: Kellogg School of Management, Northwestern University. After a successful transition from a projects-based IT business services company to a platform-driven analytics company, Saama's core leadership team gathered in 2017 to brainstorm the next phase of its growth. The year before, the team had decided to narrow its target market to the life sciences vertical. Saama now had to decide how to execute on this focused strategy by choosing a growth pathway within the life sciences vertical. Saama's leadership team was considering three alternatives: acquiring new customer accounts, developing existing customer accounts, or developing new products by harnessing artificial intelligence (AI) and blockchain technologies. The team had to evaluate these growth pathways in terms of both short-and long-term revenue potential, as well as their potential for sustaining Saama's competitive advantage. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Saama Technologies. Organizational change. Strategic planning. Information technology. Goodman, Pallavi, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/saama-technologies-growth-through-focused-vertical-market-strategy Plný text SBC EB NEPOSILAT EB