02764nam a22005051i 4500 000707320 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20182018enka fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526491275 (ebook) : No price (OCoLC)1089145973 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us HD9696.63.U64 S253 2018 338.47 Beckman, Sara Lynn, author. Innovation, co-creation, and design thinking : how Salesforce's Ignite team accelerates enterprise digital transformation / Sara L. Beckman, Elizabeth Whalen. London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InBeckman, S., & Whalen, E. (2018). Innovation, co-creation, and design thinking: How Salesforce's Ignite team accelerates enterprise digital transformation. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. Includes bibliographical references and index. This case follows the evolution of the Ignite team at Salesforce, the cloud computing Customer Relationship Management (CRM) company. Launched in 1999 to serve enterprise customers with a Software as a Service (SaaS) application, Salesforce today is one of the most highly valued cloud computing companies with a market capitalization of over $90B. Its core offerings surround its CRM service and include the Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud, Marketing Cloud, and Analytics Cloud. The story follows the process and evolution of the ignite team formed to penetrate further into the large-scale enterprise market. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Salesforce. Cloud computing Data processing Case studies. Web services Case studies. Computer software industry United States Case studies. Whalen, Elizabeth, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/salesforce-ignite-team-accelerates-enterprise-digital-transformation Plný text SBC EB NEPOSILAT EB