02970nam a22005411i 4500 000707340 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20182018enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526473202 (ebook) : No price (OCoLC)1089143204 CaToSAGE eng CaToSAGE rda pn UtOrBLW f sa HD9019.M382 B66 2018 338.173790973 23 Scadron, Travis E., author. Bongalong : marketing cannabis products in a stigmatized environment / Travis E. Scadron, Thomas Koelble. London : Graduate School of Business, University of Cape Town, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InScadron, T. E., & Koelble, T. (2018). Bongalong: Marketing cannabis products in a stigmatized environment. GSB: 2018-5. Cape Town, South Africa: Graduate School of Business, University of Cape Town. Bongalong is a small company operating in an industry that is emerging worldwide and is poised to grow exponentially in South Africa with the emergence of new cannabis policy. However, there are barriers in the market which they need to address. The case demonstrates the challenges of operating in an emerging industry as well as the characteristics that are necessary to succeed in such a space. More importantly, the case points to the role of economic, political, and social context and the role each of them plays in analysing how to best operate in an industry that is not fully formed. The case looks at operating in stigmatised industries and explores the social factors that create stigma. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Bongalong Management. Marijuana industry South Africa Marketing Case studies. Marijuana industry Economic aspects South Africa Case studies. Marijuana industry Political aspects South Africa Case studies. Marijuana industry Social aspects South Africa Case studies. Cannabis South Africa Public opinion. Stigma (Social psychology) South Africa. Marijuana industry Law and legislation South Africa. Koelble, Thomas A., 1957- author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/bongalong-marketing-cannabis-products-stigmatized-environment Plný text SBC EB NEPOSILAT EB