02674nam a22004811i 4500 000707347 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20092009enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526461261 (ebook) : No price (OCoLC)1089141851 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HE9715.I4 S25 2009 303.4833 Salwan, Prashant, author. Strategic analysis and growth in an emerging economy (B) : developing competitive advantage - mobile handset companies' generic and multinational strategies in India / Prashant Salwan. London : NeilsonJournals Publishing, 2009. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InSalwan, P. (2009). Strategic analysis and growth in an emerging economy (B): Developing competitive advantage -- mobile handset companies' generic and multinational strategies in India. Journal of International Business Education, 4(1), 87-102. JIBE4-0CS4B. This is the second case in the series on strategic analysis and growth in an emerging economy. In this case the mobile handset manufactures have to decide which competitive strategies to adopt. India's market is attractive as manufacturing inside India has become very cost effective. The competitors have to have market specific and country specific strategies. The major players(Nokia, Samsung, and Sony Ericsson) have differing resources and competitive strengths. They have to develop competitive generic strategies for India and develop multinational strategies for cost leadership, linking the advantages of Indian manufacture with their global market positions. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Nokia (Firm) Case studies. Cell phone services industry India Case studies. Competition India Case studies. India Economic conditions 1991- Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/strategic-analysis-growth-emerging-economy-b-competitive-advantage Plný text SBC EB NEPOSILAT EB