02267nam a22004811i 4500 000707354 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20112011enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526461322 (ebook) : No price (OCoLC)1089148212 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ko a ii HD9696.A3 I87 2011 338.4762138102574 Salwan, Prashant, author. LG in India (A) : entry into an emerging economy / Prashant Salwan. London : NeilsonJournals Publishing, 2011. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InSalwan, P. (2011). LG in India (A): Entry into an emerging economy. Journal of International Business Education, 6(1), 39-58. JIBE6-0CS1. LG, a large multinational Korean company, decided to enter India employing a green field entry strategy as a wholly owned subsidiary in 1997. This case helps students analyse the reasons behind this decision, describing the external and internal environment which was prevalent at the time of entry. The case provides details of the various consumer electronics markets until 2005, and the key potential success factors identified by the then MD of LG India Ltd, Mr. Kim. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas LG Cho?nja (Korea) Management Case studies. International business enterprises Management Case studies. Electronic industries India Case studies. Electronic industries Korea Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/lg-in-india-a-entry-into-an-emerging-economy Plný text SBC EB NEPOSILAT EB