Godrej Appliances : enhancing value and brand image - Bhavani Shankar, S., (NeilsonJournals Publishing, 2016)
Originally Published InShankar, S. B., & Bhatta, N. M. K. (2016). Godrej Appliances: Enhancing value and brand image. Journal of International Business Education, 11(1), 243-266. JIBE11-0CS5.