Reebok rebrands : corporate and marketing strategies in the South African sporting goods industry - Schoombee, Jacques (Graduate School of Business, University of Cape Town, 2018)
Originally Published InSchoombee, J., & Bick, G. (2018). Reebok rebrands: Corporate and marketing strategies in the South African sporting goods industry. 2018-13. Cape Town, South Africa: Graduate School of Business, University of Cape Town.