02577nam a22004811i 4500 000707412 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104s2019 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526486516 (ebook) : No price (OCoLC)1089147606 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us HD9696.8.U64 S634 384.38 Hambrick, Marion E., author. Investigating the product life cycle of Snap and its sports media partnerships / Marion E. Hambrick. London : SAGE Publications: SAGE Business Cases Originals, 2019. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. In 2018, Snap leaders faced challenges such as negative public responses to the redesign of the Snapchat smartphone application, lackluster demand for Spectacles, revenue streams limited primarily to advertising, and no expectation of profits in the immediate future. These issues, associated with a saturated market and slowing growth, were reflected in the company stock price, which fell from a high of USD 29.44 in February 2017 to a record low of USD 10.50 in May 2018. Company leaders needed ways to manage these issues and ultimately generate a profit. Partnerships within the sports industry, including with media providers and sports leagues, represented one potential opportunity. Using the product life cycle framework, students are asked to evaluate the current and future potential of Snap for success with its various product lines, including its foray into sports. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Snap Inc. Case studies. Snapchat (Electronic resource) Case studies. Internet industry United States Case studies. Mass media and sports United States Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/investigating-product-life-cycle-snap-sports-media-partnerships Plný text SBC EB NEPOSILAT EB