02463nam a22004811i 4500 000707463 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20112011enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526461339 (ebook) : No price (OCoLC)1089146332 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ko a ii HD9696.A3 I87 2011 338.4762138102574 Salwan, Prashant, author. LG in India (B) : product strategies in an emerging economy / Prashant Salwan. London : NeilsonJournals Publishing, 2011. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InSalwan, P. (2011). LG in India (B): Product strategies in an emerging economy. Journal of International Business Education, 6(1), 59-76. JIBE6-0CS2. Entering an emerging economy can provide many opportunities as well as challenges. The external forces, in particular cultural and demographic, are quite different compared to those of a developed economy or the multinational company's home market. MNEs typically use strategies such as product development, adaptation, and standardization to tackle competition in emerging economies. LG mapped its "go to market capabilities" and product strengths and crafted its strategies for growth in India along these lines. The three product level strategies (core product, product attributes, and support services) are investigated in detail. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas LG Cho?nja (Korea) Management Case studies. International business enterprises Management Case studies. Electronic industries India Case studies. Electronic industries Korea Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/lg-in-india-b-product-strategies-in-an-emerging-economy Plný text SBC EB NEPOSILAT EB