02301nam a22004691i 4500 000707473 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104s2019 enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526463562 (ebook) : No price (OCoLC)1089147542 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9994.A2 M85 2019 338.47681761 23 Mukherjee, Kaushik, author. Achoo! : the Acclarent, Inc. revolution / Kaushik Mukherjee, David M. Kowalczyk, Richard J. Gentry. London : SAGE Publications: SAGE Business Cases Originals, 2019. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Acclarent, Inc. is a medical devices startup backed by venture capital firms and has come up with an innovative technology for sinus treatment. The company has made significant investments in product development as well marketing to ensure that the new technology is accepted by ear, nose, and throat (ENT) surgeons and becomes part of their medical treatment procedures. Adoption by ENT surgeons has been slow. The investments have led to significant accumulated losses for Acclarent. The case study analyzes the options available to the company founder in deciding the next course of action for the startup. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Acclarent, Inc. Management. Medical instruments and apparatus industry Management Decision making Case studies. Medical instruments and apparatus Marketing Case studies. Kowalczyk, David M., author. Gentry, Richard J., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/achoo-the-acclarent-inc-revolution Plný text SBC EB NEPOSILAT EB