02783nam a22005291i 4500 000707476 CaToSAGE 20240202172917.0 20190104174335.4 m|||||o||d|||||||| cr ||||||||||| 190104r20182018enka fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526464538 (ebook) : No price (OCoLC)1089142412 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD30.28 .B43 2018 658.4012 Beckman, Sara, author. Sproutel : how design roadmapping helped improve children's health & guide a growing company / Sara Beckman, Euiyoung Kim, Alice M. Agogino. London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InBeckman, S., Kim, E., & Agogino, A. M. (2018). Sproutel: How design roadmapping helped improve children's health & guide a growing company. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. Includes bibliographical references and index. This case aims to introduce students to the "design roadmapping" process that connects customer and user experience design with product and technology roadmapping to create an integrated plan for future growth and development. Explicit consideration of customers in the roadmapping process places customers much more centrally in the strategic planning process than has traditionally been done. The setting for the case is a seven-year-old startup company, Sproutel, that began as a college project and whose success so far has come about in part due to the use of design roadmapping. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Sproutel Case studies. Strategic planning Case studies. New business enterprises Case studies. Entrepreneurship Case studies. Business planning Case studies. User interfaces (Computer systems) Case studies. Kim, Euiyoung, author. Agogino, Alice M., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/sproutel-design-roadmapping-childrens-health-growing-company Plný text SBC EB NEPOSILAT EB