02426nam a22004811i 4500 000707493 CaToSAGE 20240202172917.0 20190412153737.7 m|||||o||d|||||||| cr ||||||||||| 190412s2019 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526496904 (ebook) : No price (OCoLC)1099164562 CaToSAGE eng CaToSAGE rda pn UtOrBLW TX911.3.M3 O27 2019 647.940688 O'Brien, Justin, active 2019, author. The Korean restaurant : a services marketing failure? / Justin O'Brien. London : SAGE Publications: SAGE Business Cases Originals, 2019. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases SAGE research methods. Cases Includes bibliographical references and index. This case is designed to offer digital and services marketing students the opportunity to investigate the experiential and ethical dimensions of a dissatisfactory service: Jay and Veekay's underwhelming family dining experience in an unfamiliar restaurant. The case explores the real, but anonymised, protagonist's unsuccessful attempt to select a new culinary experience using an electronic word-of-mouth tool. The meal service was particularly disappointing, and Jay has to consider what to do next. By flipping from the customer to service provider perspective, students are also invited to consider how the restaurant owners might attempt to mitigate any reputational damage on social media caused by failing to meet customer expectations. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Ethnic restaurants Marketing Case studies. Advertising Restaurants Case studies. Ethnic restaurants Internet marketing. SAGE Knowledge. Cases. SAGE research methods. Cases. SAGE Knowledge https://sk.sagepub.com/cases/the-korean-restaurant-a-services-marketing-failure Plný text SBC EB NEPOSILAT EB