02694nam a22005171i 4500 000707504 CaToSAGE 20240202172917.0 20190412153737.7 m|||||o||d|||||||| cr ||||||||||| 190412s2019 enka fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526495396 (ebook) : No price (OCoLC)1099101490 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us ca HD62.5 .P37 2019 658.11 Paschen, Jeannette, author. Eaze : marijuana delivered / Jeannette Paschen, Matthew Wilson, Karen Robson. London : SAGE Publications: SAGE Business Cases Originals, 2019. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. In 2014, entrepreneur Keith McCarty founded Eaze--a company connecting marijuana dispensaries and users via an online platform--out of his San Francisco apartment. Three years later, and after several rounds of venture capital funding, the company was rapidly growing. Originally, Eaze was designed to connect medical marijuana patients with products from local dispensaries. However, the legalization of marijuana beyond medical purposes in California opened the door to a large and growing customer base that Eaze now serves. With high market growth and an ever-changing regulatory landscape, the young company is faced with many challenges related to delivering excellent service to multiple customer bases. In addition, over time, customer ratings of the service have declined. Students are asked to consider what Eaze's business model is and to assess whether its service delivery meets the expectations of various customer segments. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas McCarty, Keith (entrepreneur) Eaze. Entrepreneurship Case studies. Marijuana Law and legislation California. Dispensaries Customer services. Wilson, Matthew, active 2019, author. Robson, Karen (Professor), author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/eaze-marijuana-delivered Plný text SBC EB NEPOSILAT EB