02898nam a22005171i 4500 000707651 CaToSAGE 20240202172917.0 20200121181116.8 m|||||o||d|||||||| cr ||||||||||| 200121s2018 enka fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781529706789 (ebook) : No price (OCoLC)1141340763 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV713 .A24 2018 796.069 Abeza, Gashaw, author. College sport and declining stadium attendance : designing adaptive strategies / Gashaw Abeza, Norm O'Reilly, Kyle Kashuck, Joshua Law, Alexandra Speck. London : Human Kinetics, Inc., 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InAbeza, G., O'Reilly, N., Kashuck, K., Law, J., & Speck, A. (2018). College Sport and Declining Stadium Attendance: Designing Adaptive Strategies. Case Studies in Sport Management, 7(1), 4–10. Includes bibliographical references and index. This case study presents the challenge of declining football attendance that a number of NCAA football programs are facing. The case participants (as members of a hypothetically formed advisory board) are asked to develop adaptive strategies and tactics to respond to this challenge by conducting an in-depth examination of fans' declining stadium attendance and proposing recommendations to the Pac-12 Commissioner's office. Particularly, students are expected to detail the reasons for fans' declining stadium attendance, to identify the short-term and long-term implications of declining stadium attendance, and to specify adaptive (corrective) strategies that can be designed based on Arizona State University's ticket-related marketing initiatives as a template. As a member of the advisory board, students are asked to address a list of questions and provide recommendations to address the challenge. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Sports administration. College sports Management. Sports spectators. O'Reilly, Norm, 1973- author. Kashuck, Kyle, author. Law, Joshua, author. Speck, Alexandra, author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/college-sport-declining-stadium-attendance-adaptive-strategies Plný text SBC EB NEPOSILAT EB