03093nam a22005051i 4500 000707773 CaToSAGE 20240202172917.0 20200121181116.8 m|||||o||d|||||||| cr ||||||||||| 200121s2018 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526499813 (ebook) : No price (OCoLC)1141298501 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD49.3 R85 2018 658.45 Ruihley, Brody J., author. Fantasy breakdown : a case study on organizational crisis communication and stakeholder reaction during mass product failure / Brody J. Ruihley, Jason Simmons, Andrew C. Billings, Rich Calabrese. London : Human Kinetics, Inc., 2018. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InRuihley, B., Simmons, J., Billings, A., & Calabrese, R. (2018). Fantasy breakdown: A case study on organizational crisis communication and stakeholder reaction during mass product failure. International Journal of Sport Communication, 11(4), 552–572. Includes bibliographical references and index. On the first Sunday of the National Football League's 2016–17 season, a technical issue caused ESPN's fantasy-football website and mobile application to fail. ESPN's product failure is no small problem and represented a major organizational crisis; with 7.1 million unique users, ESPN represents the largest provider of a multi-billion-dollar fantasy-sport industry. This case study examined ESPN's organizational communication strategy, as well as the stakeholder responses surrounding the failure of ESPN's fantasy-football website and application on the most anticipated day of the fantasy-sport season. Using content analysis and partnering with a social media data insights company, the study examined social media messages from both the organizational and consumer side of this fantasy-sport product failure. Through sampling 1,542 social media messages from a population of 11,881 unique comments via Twitter, the reactive nature of ESPN's messages and the direct responses from its consumers was ascertained. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas ESPN, Inc. Case studies. Communication in crisis management Case studies. Fantasy sports industry. Simmons, Jason, author. Billings, Andrew C., author. Calabrese, Rich, author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/org-crisis-communication-stakeholder-reaction-mass-product-failure Plný text SBC EB NEPOSILAT EB