Stella Artois in South Africa : cause marketing and the building of a global brand - Hennessy, Julie, (Kellogg School of Management, 2019)
Originally Published InHennessy, J. (2019). Stella Artois in South Africa: Cause Marketing and the Building of a Global Brand. 5-418-754. Evanston, IL: Kellogg School of Management, Northwestern University.