02176nam a22004571i 4500 000707806 CaToSAGE 20240202172917.0 20200121181116.8 m|||||o||d|||||||| cr ||||||||||| 200121s2019 enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781529722574 (ebook) : No price (OCoLC)1141294720 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HE7797.M675 W35 2019 621.382 Walker, Russell, 1972- author. Motorola India : on Razr thin ice / Russell Walker. London : Kellogg School of Management, 2019. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InWalker, R. (2019). Motorola India: On Razr Thin Ice. 5-219-252. Evanston, IL: Kellogg School of Management, Northwestern University. This case challenges students to consider how Motorola's share in the Indian market fall so dramatically while cell phone adoption in India skyrocketed and Motorola was launching one of its most successful products globally? The case is set in the mid-2000s, when Motorola had just rolled out the Razr phone and the firm was approaching its ten-year anniversary of its entry to the Indian market. Motorola's market share in India had fallen from as high as 31% in 1998 to less than 5% in 2006. This dramatic downturn came at a time of immense growth in the Indian cell phone market. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Motorola, Inc. Case studies. Telecommunication India Case studies. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/motorola-india-on-razr-thin-ice Plný text SBC EB NEPOSILAT EB