02506nam a22004931i 4500 000707844 CaToSAGE 20240202172917.0 20200121181116.8 m|||||o||d|||||||| cr ||||||||||| 200121s2020 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781529727951 (ebook) : No price (OCoLC)1141290167 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us KF1649 .P66 2020 343.730721 Pond, Addison, author. Road back to glory : how the NCAA Football video game franchise could make a comeback / Addison Pond, Adam R. Cocco & Tyler C. Spencer. London : SAGE Publications: SAGE Business Cases Originals, 2020. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. The NCAA Football video games were extremely popular, with the last installment, NCAA Football 14, selling around 1.5 million copies. In 2015, however, the United States Court of Appeals ruled that the National Collegiate Athletic Association violated federal antitrust laws by failing to compensate athletes for the use of their likenesses in the video games, marking the end to this popular video game. Recent developments from California's state legislature and the National Collegiate Athletic Association Board of Governors may clear a path for NCAA Football to return. However, revitalization of the franchise is not guaranteed. This case asks readers to examine legal issues surrounding NCAA Football and to consider solutions to allow the game to return to the market. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas NCAA football Case studies. Antitrust law United States Case studies. Video games industry Cases. Cocco, Adam R., author. Spencer, Tyler C., author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/road-back-to-glory-how-ncaa-football-video-game-franchise-comeback Plný text SBC EB NEPOSILAT EB