02466nam a22004691i 4500 000707869 CaToSAGE 20240202172917.0 20200121181116.8 m|||||o||d|||||||| cr ||||||||||| 200121s2020 enka fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781529725773 (ebook) : No price (OCoLC)1141313401 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD59.2 .H36 2020 659.2 Hambrick, Marion E., author. SoulCycle : reputation management strategies in response to controversy / Marion E. Hambrick. London : SAGE Publications: SAGE Business Cases Originals, 2020. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. In August 2019, billionaire Stephen Ross hosted a fundraiser luncheon for President Donald Trump. Ross owned a minority interest in SoulCycle, and this news sparked calls for boycotts against the fitness company. Customers responded, and the company experienced notable declines in attendance. SoulCycle studios located in the liberal locales of Los Angeles, New York City, and San Francisco represented almost half of the company's attendance and had the largest decreases. The fundraiser news and boycotts affected the reputation of SoulCycle and prompted company leaders to employ reputation management strategies to counter the negative narrative. This case study asks readers to review the details of the news story and identify ways for SoulCycle leaders to improve the reputation of the company and restore faith with their customers. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas SoulCycle. Corporate image Case studies. Branding (Marketing) Case studies. Public opinion Case studies. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/soulcycle-reputation-management-strategies-in-response-to-controversy Plný text SBC EB NEPOSILAT EB