Achieving success through collaboration : a case of Visit Orlando's "Orlando é só Alegria" campaign - Zambelli, Stefanie (International CHRIE, 2014)
Originally Published InZambelli, S., Leitao, A., & Wang, Y. (2014). Achieving success through collaboration: A case of visit Orlando's "Orlando é só Alegria" campaign. Journal of Hospitality & Tourism Cases, 3(3), 43–50.