02597nam a22004691i 4500 000707912 CaToSAGE 20240202172917.0 20200121181116.8 m|||||o||d|||||||| cr ||||||||||| 200121s2020 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781529719987 (ebook) : No price (OCoLC)1141322551 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV999 .P65 2020 796.342 Police, Chelsea, author. The Women's Tennis Association and media framing of the 2018 U.S. Open Final / Chelsea Police, Marion E. Hambrick. London : SAGE Publications: SAGE Business Cases Originals, 2020. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. Sports organizations attempt to generate positive news coverage for their events and athletes. Journalists and other media providers engage in media framing when they select certain news stories to produce and promote, highlighting their relative salience. This occurred with the news coverage of the 2018 U.S. Open final match between Serena Williams and Naomi Osaka, two star athletes governed by the Women's Tennis Association. Media providers offered an array of stories, many of which focused on the altercation between Williams and the match officials rather than Osaka winning her first Grand Slam. The case study provides an overview of the Women's Tennis Association and this news coverage, offers a discussion of media framing, and asks readers to assess the effects of media choices when discussing athletes and events and the business implications for sports organizations making these media decisions. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Women's Tennis Association Case studies. Tennis Tournaments Press coverage Case studies. U.S. Open Final Press coverage Case studies. Hambrick, Marion E., author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/womens-tennis-association-media-framing-of-the-2018-us-open-final Plný text SBC EB NEPOSILAT EB