Yu, Chungling. Taking the commanding heights: BNBM's branding strategy [online]. London: Tsinghua University School of Economics and Management, 2017. SAGE Business Cases
Yu, C. (2017). Taking the commanding heights: BNBM's branding strategy. London: Tsinghua University School of Economics and Management.
Styl ChicagoYu, Chungling. Taking the Commanding Heights: BNBM's Branding Strategy. London: Tsinghua University School of Economics and Management, 2017.
Citace podle MLAYu, Chungling. Taking the Commanding Heights: BNBM's Branding Strategy. London: Tsinghua University School of Economics and Management, 2017.
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