02959nam a22004931i 4500 000708018 CaToSAGE 20240202172917.0 20200121181116.8 m|||||o||d|||||||| cr ||||||||||| 200121s2017 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781529716924 (ebook) : No price (OCoLC)1141302943 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF6161.R4 W43 2017 659.1964795 Whalen, Elizabeth A., author. The innovative competitive advantage : a case study of two pioneering companies / Elizabeth A. Whalen, JiYoon (Jennifer) Han. London : International CHRIE, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally published in : Whalen, E. A., & Han, J. (2017). The innovative competitive advantage: A case study of two pioneering companies. Journal of Hospitality & Tourism Cases, 6(1), 70–76. Includes bibliographical references and index. This case study examines the use of innovative strategies to create a competitive advantage by exploring two different restaurants. The restaurants differ in their methodology, one focusing on marketing promotions and the other focusing on operations management. However, the two concepts represent the range of potential innovative strategies. The Little Bay Restaurant in London ran a month long promotion during the height of the economic recession of 2009 in which customers set their own prices for the meals they bought. This promotional strategy allowed customers to decide the value of their meal, while the business was able to attract new customers even during hard economic times. The Eatsa restaurant in San Francisco took a different approach. It focused on an innovative operational process via advanced technology. With the increased costs of labor due to a raise in the local minimum wage, the owner of the new Eatsa concept decided to co-create value with the customer by eliminating front of the house employees using do-it-yourself procedures. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Little Bay Restaurant Case studies. Eatsa Case studies. Advertising Restaurants Case studies. Restaurants Management Case studies. Han, JiYoon (Jennifer), author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/innovative-competitive-advantage-two-pioneering-companies Plný text SBC EB NEPOSILAT EB