02431nam a22004571i 4500 000708023 CaToSAGE 20240202172917.0 20200121181116.8 m|||||o||d|||||||| cr ||||||||||| 200121s2020 enk fob 000 0|eng|d NEZPRACOVANÝ IMPORT 9781529710014 (ebook) : No price (OCoLC)1141303765 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5415.1255 .O85 2020 658.827 Osland, Asbjørn, author. Weight Watchers rebrands to WW / Asbjørn Osland & Nanette Clinch. London : SAGE Publications: SAGE Business Cases Originals, 2020. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. Weight Watchers has rebranded itself to WW, where the emphasis is wellness, with Oprah Winfrey as a shareholder and spokesperson. Critics see the WW rebranding as superficial, with a continued focus on weight loss, and believe people should feel comfortable at their current weight. Initially, the shift to wellness with Winfrey's investment and support brought about membership growth and increases in revenues and share price in 2017. However, WW shares have declined due to a fall in subscriptions in early 2019; a decline so great that law firms were suing WW's management for violation of U.S. Securities and Exchange Commission (SEC) rules. The rebranding was not enough to put WW on a trajectory of increasing profits. WW's promotion of their Freestyle program, an approach to weight loss and maintenance in the wellness context, espoused by Oprah Winfrey, has not led to sustained earnings growth. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas WW International Marketing Case studies. Branding (Marketing) Case studies. Clinch, Nanette, author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/weight-watchers-rebrands-to-ww Plný text SBC EB NEPOSILAT EB