02782nam a22005171i 4500 000708099 CaToSAGE 20240202172917.0 20200625113122.4 m|||||o||d|||||||| cr ||||||||||| 200625s2020 enka fob 001 0deng d NEZPRACOVANÝ IMPORT 9781529734430 (ebook) : No price (OCoLC)1162855354 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us HD60.5.U6 M87 2020 658.408 Murfree, Jessica R., author. Nike and the balancing act between social justice and selling products / Jessica R. Murfree, Brigitte M. Burpo, Marion E. Hambrick. London : SAGE Publications: SAGE Business Cases Originals, 2020. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. In 2018, Nike faced a challenging decision: balancing its support for product endorser Colin Kaepernick while maintaining a longstanding relationship with its industry partner, the National Football League (NFL). In 2016, Kaepernick, then a San Francisco 49ers quarterback, ignited a national protest against police brutality by sitting while the national anthem was played before an NFL preseason game. His attempt to raise awareness about racial oppression in the United States prompted support and opposition for the player, his team, and the league. Two years after the initial protest, Nike produced a controversial "Just Do It" commercial celebrating its 30th anniversary and used Kaepernick as the face of the campaign. This case study asks readers to assess Nike's efforts to support athlete activism while simultaneously managing relations with potential opponents of these efforts and generating revenues. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Kaepernick, Colin, 1987- Nike (Firm) San Francisco 49ers (Football team) Social responsibility of business United States Case studies. Political activists United States Case studies. Burpo, Brigitte M., author. Hambrick, Marion E., author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/nike-balancing-act-between-social-justice-and-selling-products Plný text SBC EB NEPOSILAT EB