02826nam a22004931i 4500 000708107 CaToSAGE 20240202172917.0 20200625113122.4 m|||||o||d|||||||| cr ||||||||||| 200625s2020 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529741100 (ebook) : No price (OCoLC)1162854568 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us HE5620.R53 H36 2020 388.413212 Hambrick, Marion E., author. Evaluating the rise of electric scooters through Porter's Five Forces framework / Marion E. Hambrick, Addison M. Pond. London : SAGE Publications: SAGE Business Cases Originals, 2020. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. In September 2017, electric scooter ride-sharing company Bird introduced its "last-mile" transportation option. Competitors Lime, Spin, Scoot, and Jump, among others, followed Bird and entered the market, and the demand for scooter ride-sharing services grew exponentially within the United States during a 12-month period. The companies received sizeable investments from venture capitalists and other investors, but also faced market challenges with a growing number of competitors, changing consumer sentiments, and increasing government regulations in cities across the nation. The Porter's Five Forces framework helps to strategically assess markets by identifying and understanding threats from new entrants and substitutes, the bargaining power of suppliers and buyers, and industry competition. This case study outlines the history of the scooter ride-sharing trend and asks readers to use the Porter's Five Forces framework to evaluate the market and factors influencing the future of this "micro-mobility" transportation sector. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Ridesharing United States Case studies. Electric vehicles United States Case studies. New business enterprises Finance Case studies. Competition United States Case studies. Pond, Addison M., author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/evaluating-rise-electric-scooters-porters-five-forces-framework Plný text SBC EB NEPOSILAT EB