01912nam a22004331i 4500 000708119 CaToSAGE 20240202172917.0 20201007155943.6 m|||||o||d|||||||| cr ||||||||||| 201007s2020 enka fob 000 0 eng d NEZPRACOVANÝ IMPORT 9781529759167 (ebook) : No price (OCoLC)1201550440 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD30.4 .T47 2014 658.40712423 Robson, Karen, author. Rebranding in the NFL / Karen Robson. London : SAGE Publications: SAGE Business Cases Originals, 2020. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references. After years of criticism, the NFL's Washington team announced in July 2020 that they would be retiring their racist name. This case covers the decision to engage in rebranding of the team, occurring against the backdrop of massive protests against racial injustice across the United States. Students are asked to discuss why the team is changing their name now, what the team should do in order to move forward in a respectful way, and to ponder the issues related to rebranding, especially as they pertain to offensive brand names. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Business and Management. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/rebranding-in-the-nfl Plný text SBC EB NEPOSILAT EB