02517nam a22004691i 4500 000708127 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 201027s2019 enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529752854 (ebook) : No price (OCoLC)1204119295 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5718 .S53 2019 658.45 Sharma, Meenakshi, active 2019, author. Axel Motors / Meenakshi Sharma, Ruchir Sharma. London : Indian Institute of Management, Ahmedabad, 2019. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InSharma, M., & Sharma, R. (2019). Axel Motors. IIMA/COMM0024. Ahmedabad, India: Indian Institute of Management, Ahmedabad. Includes bibliographical references and index. The case concerns Anil Mishra, Head of Sales at the corporate office of Axel Motors India in Gurgaon. The team has received an email from Maximilian Klotz, the Head of Strategy at the Axel Motors' Headquarters (HQ) in Regensburg, Germany. Klotz has expressed displeasure at the fall in sales and complete dissatisfaction with the performance of Axel Motors India. Further, Klotz's email has attributed the dismal performance to the introduction of a compact sedan on the recommendations of the Axel India office. The introduction of this sedan had, in fact, been approved by HQ on the recommendation of the Axel Motors India team after a very protracted process. Now Klotz blamed it for damaging the sales as well as the reputation of the company. He warned that unless these trends were swiftly addressed and rectified, the company would exit the sub-4-metre sedan segment. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Business communication Case studies. Conflict management Case studies. Sharma, Ruchir, author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/axel-motors Plný text SBC EB NEPOSILAT EB