Uber : applying machine learning to improve the customer pickup experience - Sawhney, Mohanbir S., (Kellogg School of Management, 2020)
Originally Published InSawhney, M., Shah, B., Yu, R., Rubtsov, E., & Goodman, P. (2020). Uber: Applying Machine Learning to Improve the Customer Pickup Experience. 5-419-752. Evanston, IL: Kellogg School of Management, Northwestern University.