03274nam a22004931i 4500 000708167 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 201027s2020 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529741728 (ebook) : No price (OCoLC)1204119892 CaToSAGE eng CaToSAGE rda pn UtOrBLW Q325.5 .S29 2020 006.3 Sawhney, Mohanbir S., author. Uber : applying machine learning to improve the customer pickup experience / Mohanbir Sawhney, Birju Shah, Ryan Yu, Evgeny Rubtsov, Pallavi Goodman. London : Kellogg School of Management, 2020. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InSawhney, M., Shah, B., Yu, R., Rubtsov, E., & Goodman, P. (2020). Uber: Applying Machine Learning to Improve the Customer Pickup Experience. 5-419-752. Evanston, IL: Kellogg School of Management, Northwestern University. Uber had pioneered the growth and delivery of modern ridesharing services by leveraging the explosive growth of technology, GPS navigation, and smartphones. Ridesharing services had expanded across the world, growing rapidly in the United States, China, India, Europe, and Southeast Asia. Even as these services expanded and gained popularity, however, the pickup experience for drivers and riders did not always meet the expectations of either party. Pickups were complicated by traffic congestion, faulty GPS signals, and crowded pickup venues. Flawed pickups resulted in rider dissatisfaction and in lost revenues for drivers. Uber had identified the pickup experience as a top strategic priority, and a team at Uber, led by group product manager Birju Shah, was tasked with designing an automated solution to improve the pickup experience. This involved three steps. First, the team needed to analyze the pickup experience for various rider personas to identify problems at different stages in the pickup process. Next, it needed to create a model for predicting the best rider location for a pickup. The team also needed to develop a quantitative metric that would determine the quality of the pickup experience. These models and metrics would be used as inputs for a machine learning (ML) model that would automate the pickup experience. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Uber (Firm) Case studies. Machine learning Case studies. Shah, Birju, author. Yu, Ryan, author. Rubtsov, Evgeny, author. Goodman, Pallavi, author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/uber-applying-machine-learning-improve-customer-pickup-experience Plný text SBC EB NEPOSILAT EB