Puck drop in the Pacific Northwest : building brand equity for a new professional sport franchise - Davies, Melissa, (Human Kinetics, Inc., 2019)
Originally Published InDavies, M., Naraine, M., & Mastromartino, B. (2019). Puck Drop in the Pacific Northwest: Building Brand Equity for a New Professional Sport Franchise. Case Studies in Sport Management, 8(1), 18-24.