02512nam a22004571i 4500 000708272 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 201215s2019 enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529754131 (ebook) : No price (OCoLC)1228916317 CaToSAGE eng CaToSAGE rda pn UtOrBLW e sp GV944.S7 K37 2019 796.334096 Kassing, Jeffrey W., author. "Mes que un club" and an empty Camp Nou : a case study of strategic ambiguity and Catalan nationalism at Football Club Barcelona / Jeffrey W. Kassing. London : Human Kinetics, Inc., 2019. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Originally Published InKassing, J. W. (2019). "Mes Que un Club" and an Empty Camp Nou: A Case Study of Strategic Ambiguity and Catalan Nationalism at Football Club Barcelona. International Journal of Sport Communication, 12(2), 260-274. Includes bibliographical references and index. Football Club Barcelona represents a successful modern sport entity with global influence and a celebrated past. It also has an undeniable connection to the region of Catalonia and has become in many ways a vehicle mobilized in the resurgent movement to seek Catalan independence from Spain. This case study considers how the strong and lasting link with Catalonia coupled with the club's strategically ambiguous "mes que un club" (more than a club) motto combined to place the club in the difficult position of deciding to play a game in an empty stadium. The action, intended to be symbolic, proved questionable given the assorted stakeholders affected by the decision. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Soccer Social aspects Spain Barcelona Case studies. Soccer Spain Barcelona Marketing Case studies. SAGE Knowledge https://sk.sagepub.com/cases/strategic-ambiguity-catalan-nationalism-football-club-barcelona Plný text SBC EB NEPOSILAT EB