02681nam a22004691i 4500 000708357 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 201221s2018 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529767858 (ebook) : No price (OCoLC)1228916636 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5548.32 .L53 2018 658.84 Li, Dongxian, author. Small happiness with a flower every week : ReFlower's joy and sorrow in creating customer value / Dongxian Li, Bo Yang, Wenjing Chen. London : Renmin University, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Originally Published InLi, D., Yang, B., & Chen, W. (2018). Small Happiness with a Flower Every Week: ReFlower's joy and sorrow in creating customer value. Beijing, China: Renmin University Business School. Includes bibliographical references and index. In the season of blooming flowers, Zhu Yueyi looked at the colorful flowers around and recalled the days and nights since the start of the business. Besides joy, she also felt a certain worry. Her joy is because of the achievements made. As an e-commerce that provides customers with weekly, monthly, quarterly, and annually flower ordering and themed flower delivery services through the WeChat public account, ReFlower has accumulated almost 100,000 users by word of mouth and achieved a monthly turnover of several million Yuan in less than 10 months from August 2015. Regarding her worry, as more and more enterprises poured into this market, the products became highly homogenized, and the resulting vicious price competition had a great impact on ReFlower. The way out for the future inevitably caused concern and pondering for Zhu Yueyi. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Florists Case studies. Electronic commerce Case studies. Yang, Bo, active 2018, author. Chen, Wenjing, active 2018, author. SAGE Knowledge https://sk.sagepub.com/cases/small-happiness-flower-every-week-reflowers-creating-customer-value Plný text SBC EB NEPOSILAT EB