02635nam a22004451i 4500 000708433 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 201221s2015 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529754889 (ebook) : No price (OCoLC)1228916323 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9710.A2 S68 2015 338.476292 Sousa, Milton, author. Bumpy road ahead : the automotive interiors merger that wasn't / Milton Sousa, Lauren Comiteau. London : Rotterdam School of Management, Erasmus University, 2015. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Originally Published InSousa, M., & Comiteau, L. (2015). Bumpy Road Ahead: The Automotive Interiors Merger that Wasn't. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University. Includes bibliographical references and index. This case is about the merger & acquisition (M&A) process between American Automotive, Inc. (Smiths) and BarcelonaBrand Auto, Inc. (BBA). While the case is written in a fictional style, it is inspired by a real story with many similarities to what is portrayed. The case takes place within the automotive components industry and describes an acquisition and later merger between a much larger company, based in the USA, selling standard automotive components and a much smaller company based in Spain, selling customized automotive components for the luxury segment. What seemed to be a great strategic deal turned out to be an integration nightmare highlighting the importance of understanding national and company cultures, different leadership styles, deal valuation and specific distinctions in business models in M&A. The key question of the case is: what had gone wrong in this merger in such a little time? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Automobile industry and trade Mergers. Comiteau, Lauren, author. SAGE Knowledge https://sk.sagepub.com/cases/bumpy-road-ahead-the-automotive-interiors-merger-that-wasnt Plný text SBC EB NEPOSILAT EB