02562nam a22004811i 4500 000708439 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 201221s2015 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529763812 (ebook) : No price (OCoLC)1228916909 CaToSAGE eng CaToSAGE rda pn UtOrBLW a cc HF5548.325.C6 W36 2015 381.1420951 Wang, Kanliang, author. From selling on e-commerce platform to selling on WeChat platform : an exploration of B2C e-commerce of agricultural byproducts in China / Kanliang Wang, Bo Yang, Minder Chen. London : Renmin University, 2015. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Originally Published InWang, K., Yang, B., & Chen, M. (2015). From Selling on E-commerce Platform to Selling on WeChat Platform: An Exploration of B2C E-commerce of Agricultural Byproducts in China. Beijing, China: Renmin University Business School. Includes bibliographical references and index. Although agricultural byproducts sales are dominated by traditional sales channels nowadays, recently agricultural byproducts e-commerce is developing rapidly. What to sell and how to sell on the Internet are the two most concerning problems for companies selling agricultural byproducts. To be a copycat of other business models is certainly doomed to failure. This case describes the agricultural byproducts e-commerce practice of Gongtianxia Technology Company with the aim of exploring the direction of agricultural byproducts e-commerce and sharing the lessons learned with e-commerce entrepreneurs. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Electronic commerce China. Agricultural industries Technological innovations China. Yang, Bo, 1974- author. Chen, Minder, author. SAGE Knowledge https://sk.sagepub.com/cases/e-commerce-wechat-platform-exploration-b2c-agricultural-byproducts Plný text SBC EB NEPOSILAT EB