02999nam a22005051i 4500 000708465 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 200929s2019 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529735932 (ebook) : No price (OCoLC)1199998277 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9009.G47 R67 2019 338.766400973 Rosenzweig, William B., author. General Mills : driving food systems change through regenerative agriculture / William B. Rosenzweig, Toby Stuart, Elaine Hsu, Emily Pelissier, Christina Skonberg. London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2019. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published In Rosenzweig, W., Stuart, T., Hsu, E., Pelissier, E., & Skonberg, C. (2019). General Mills: Driving Food Systems Change through Regenerative Agriculture. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. In 2019, global food company General Mills (GMI) made a public commitment to advancing regenerative agriculture on one million acres of farmland by 2030. It was a risky commitment for the company to make externally because a supply chain for regeneratively-grown ingredients doesn't exist and the company doesn't own the acreage. Also, the costs and outcome are uncertain. The Natural and Organic Operating Unit is spearheading regenerative practices which sequester carbon instead of contributing to climate change. But while Annie's Mac & Cheese consumers care about regeneratively grown products, Lucky Charms and Betty Crocker consumers are less motivated by the term. Can an acquired brand drive transformation across a 150-year-old company resulting in the triple-bottom-line they believe is critical for the planet and their long-term viability? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas General Mills, Inc. Marketing Case studies. Organic farming Marketing Case studies. Business logistics Case studies. Stuart, Toby, author. Hsu, Elaine, active 2019, author. Pelissier, Emily, author. Skonberg, Christina, author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/general-mills-driving-food-systems-change-regenerative-agriculture Plný text SBC EB NEPOSILAT EB