02305nam a22004811i 4500 000708548 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 200929s2018 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529709407 (ebook) : No price (OCoLC)1199997655 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HF5415.135 .S53 2018 658.802 23 Shah, Bhavin J., author. Bharat Footwear Limited discount coupons / Bhavin J. Shah, N. Ravichandran. London : Indian Institute of Management, Ahmedabad, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published In Shah, B. J., & Ravichandran, N. (2018). Bharat Footwear Limited Discount Coupons. QM0282TN. Ahmedabad, India: Indian Institute of Management, Ahmedabad. The case presents a customer experience while purchase of a pair of shoes in the upmarket retail outlet Bharat Footwear Limited (BFL), in Ahmedabad, India. While negotiating the purchase of the pair of shoes, the customer is offered a 20% discount coupon meant for BFL shareholders, for a split consideration in the ratio of 60 (buyer) and 40 (agent). The customer must decide if they should accept the deal and leads to a discussion as to whether BFL should continue the promotion. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Marketing India Ahmadābād Decision making Case studies. Industrial management India Ahmadābād Case studies. Coupons (Retail trade) India Ahmadābād Case studies. Ravichandran, N., author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/bharat-footwear-limited-discount-coupons Plný text SBC EB NEPOSILAT EB