03091nam a22004691i 4500 000708565 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 200929s2018 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529734386 (ebook) : No price (OCoLC)1199999172 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HN690.Z9 C6 2018 016.30348330954 23 Mukherjee, Kajari, author. Bridging the rural-urban divide in developing countries : SBI Youth for India model / Kajari Mukherjee, N. M. K. Bhatta. London : NeilsonJournals Publishing, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published In Mukherjee, K., & Bhatta, N. (2018). Bridging the Rural-Urban Divide in Developing Countries: SBI Youth for India Model. Journal of International Business Education, 13(1), 381-402. JIBE13-0CS8. Includes bibliographical references and index. Several volunteer projects have been designed and put to use in developing countries in an attempt to narrow the rural-urban divide. In most, people from developed economies worked in developing countries on projects typically designed to improve health and educational facilities. While these initiatives received some degree of success in homogeneous countries for example, in Africa and Latin America, they were of limited use in a heterogeneous country like India with its multiple cultures and multiple languages. It became clear that it would be better for India to use its own citizens for volunteer work in rural communities. India's largest Public Sector Bank, the State Bank of India (SBI) therefore initiated a rural fellowship program called SBI Youth for India (YFI) in 2010 to encourage the educated young to contribute to bridging the rural-urban divide. As opposed to other volunteer models, YFI had the potential to be readily replicated as it was resource-thin yet impact-heavy. This case study describes the conceptualisation and implementation of YFI and the challenges it faced in its initial years. The challenge for students is how to scale up the program more widely in India and for other developing countries to take note and replicate. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Rural development projects India Case studies. Bhatta, N. M. K., author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/rural-urban-divide-developing-countries-sbi-youth-for-india-model Plný text SBC EB NEPOSILAT EB