02392nam a22004691i 4500 000708635 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 201109s2021 enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529755787 (ebook) : No price (OCoLC)1221015774 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD30.28 .J53 2021 658.401 Jia, Yankun, author. CarMax : incumbent market leader facing new challenge / Yankun Jia, David Winters, Richard J. Gentry. London : SAGE Publications: SAGE Business Cases Originals, 2021. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. CarMax, the leader in the used car dealership market, is facing challenges from both existing competitors and new entrants. CarMax achieved its leader position by improving transparency in the customers' selection and purchasing process, which has led to a better customer experience. However, the used car dealership market is now shaken by the new wave of e-commerce. CarMax needs to adjust its strategy to better compete with its rivals in this new environment. To win the competition, CarMax needs to understand its capabilities and the available choices to formulate a viable strategy. How CarMax can maintain its own advantages and avoid becoming the test-drive center for the emerging online-only used car dealerships are crucial in its strategic change. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Strategic planning Case studies. Automobile industry and trade Case studies. Winters, David, ctive 2021, author. Gentry, Richard J., author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/carmax-incumbent-market-leader-facing-new-challenge Plný text SBC EB NEPOSILAT EB