02481nam a22004691i 4500 000708655 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 201109s2018 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529761757 (ebook) : No price (OCoLC)1221017260 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD62.5 .X8 2018 658.11 Xu, Jingyue, author. Is the user's experience to blame? The rise and fall of Bluegogo / Jingyue Xu, Bo Yang, Hao Dong. London : Renmin University, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InXu, J., Yang, B., & Dong, H. (2018). "Partnership" System and Road to an IPO: Alibaba's Strategic Decision-Making. Beijing, China: Renmin University Business School. Includes bibliographical references and index. Due to fierce competition in the burgeoning bike-sharing market, Bluegogo, once known as "the best user-friendly shared bikes" in China, came to a deadlock for lack of capital. It was later purchased by Didi and went back into the market. And yet its prospect is still blurry, given a number of severe challenges. This case studies the rise and fall of Bluegogo from the perspective of the competitive strategy for burgeoning industries. And in particular, the focus is on three essential factors: selection of a target group, identification of customer needs, and optimization of customer service. It will help students comprehend the impact of the peculiarities of burgeoning industries on a company's competitive strategy. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas New business enterprises Case studies. Yang, Bo, author. Dong, Hao, active 2018, author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/is-the-users-experience-to-blame-the-rise-and-fall-of-bluegogo Plný text SBC EB NEPOSILAT EB