02705nam a22005051i 4500 000708658 CaToSAGE 20240202172917.0 20210113164030.7 m|||||o||d|||||||| cr ||||||||||| 201109s2018 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529762372 (ebook) : No price (OCoLC)1221014571 CaToSAGE eng CaToSAGE rda pn UtOrBLW HM741 .W36 2018 302.3 Wang, Yangwen, 1974- author. Foster a cyberstar WeChat public account-"Cats Come" / Yangwen Wang, Bo Yang, Yiyun Wang, Zizhen Qiu, Jingdong Yin. London : Renmin University, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InWang, Y., Yang, B., Wang, Y., Qiu, Z., & Yin, J. (2018). Foster a Cyberstar WeChat Public Account-"Cats Come". Beijing, China: Renmin University Business School. Includes bibliographical references and index. The case describes how the WeChat public account "Cats Come" has been fostered into a cyberstar. In the Web 2.0 era, new media led by WeChat and microblogging have gradually become the mainstream way to disseminate information and attract followers. Issues related to the operation of new media accounts, such as how to win amid fierce competition, how to provide values for followers, how to promote brand IP, and how to develop core competence, are worth studying. The WeChat public account "Cats Come" has provided a typical case to find out the answers. Taking "Cats Come" as an example, we analyze the process in which a public account positions itself accurately amid fierce competition, meets customers' demands continuously, and then develops and establishes its own core competence. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Wechat (Firm) Case studies. Social networks Economic aspects Case studies. Yang, Bo, active 2018, author. Wang, Yiyun, active 2018, author. Qiu, Zizhen, author. Yin, Jingdong, author. SAGE Business Cases. SAGE Knowledge https://sk.sagepub.com/cases/foster-a-cyberstar-wechat-public-account-cats-come Plný text SBC EB NEPOSILAT EB