01858nam a22004331i 4500 000708715 CaToSAGE 20240202172917.0 20211102113743.2 m o d cr un||||||||| 211102s2021 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529795813 (ebook) : No price (OCoLC)1284998935 CaToSAGE eng rda pn CaToSAGE UtOrBLW HF5415.9 .R63 2021 658.56 Robson, Karen, author. Peloton's safety issues / Karen Robson. London : SAGE Publications: SAGE Business Cases Originals, 2021. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Months after learning of safety concerns related to the Peloton treadmill, Tread+, Peloton issued a product recall. This case covers Peloton’s initial reactions to the safety concerns, subsequent product recall, and brand position in the months after the recall. Students are asked to evaluate Peloton’s reaction to the safety concerns, and to brainstorm what the company should do moving forward to ensure that they are positioned in a desirable way. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Treadmills (Exercise equipment) Safety measures Case studies. Product recall Case studies. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/pelotons-safety-issues Plný text SBC EB NEPOSILAT EB