02056nam a22004691i 4500 000708774 CaToSAGE 20240202172917.0 20211005154348.4 m o d cr un||||||||| 211005s2019 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529778700 (ebook) : No price (OCoLC)1277087241 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5439.M6 S24 2019 338.4368 23 Sahay, Arvind, author. Mahindra trucks & bus division : building a marketing plan / Arvind Sahay. Mahindra trucks and bus division London : Indian Institute of Management, Ahmedabad, 2019. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InSahay, A. (2019). Mahindra Trucks & Bus Division: Building a Marketing Plan. IIMA/MAR0503. Ahmedabad, India: Indian Institute of Management, Ahmedabad. Mahindra Trucks and Bus Division (MTBD) of Mahindra & Mahindra is at an interesting stage of its evolution. Having gone through a bad patch with a product that was not quite up to the mark, it appears to have got the product right by early 2018 and truck sales had been going up in the country for the previous four years. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Selling Trucks Case studies. Trucks Marketing Case studies. Buses Marketing Case studies. SAGE Business. Cases. SAGE Knowledge https://sk.sagepub.com/cases/mahindra-trucks-and-bus-division-building-a-marketing-plan Plný text SBC EB NEPOSILAT EB