Neons fashion LLP (A) : a small seller on Amazon marketplace - Mukherjee, Saral, (Indian Institute of Management, Ahmedabad, 2019)
Originally Published in Mukherjee, S., Abhishek., & Balasubramani, S. (2019). Neons Fashion LLP (A): A small seller on Amazon marketplace. IIMA/MAR0509(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad.