02437nam a22004691i 4500 000708777 CaToSAGE 20240202172917.0 20211005154348.4 m o d cr un||||||||| 211005s2022 enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529773972 (ebook) : No price (OCoLC)1277087311 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5416.5 .R63 2022 658.816 23 Robson, Karen, author. Disney+ : pricing and strategy / Karen Robson. London : SAGE Publications: SAGE Business Cases Originals, 2022. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. Disney is one of the leading entertainment companies in the world. Towards the end of 2019, it launched a streaming service called Disney+. The service has proven enormously popular: less than one year after its launch, Disney+ has already achieved its five-year goal with respect to registered users. In 2020, Disney added a premium tier to its streaming service called Premier Access, which users could purchase to get early access to Disney's premium content: the live action remake of Mulan (initially intended for theatrical release). This case provides an opportunity for students to understand and assess how the marketing environment impacts strategic decision-making in marketing. In addition, this case provides information on the pricing strategy implemented by Disney, which students can use to better understand strategies available when pricing new offerings. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Disney Case studies. Disney Enterprises (1996-) Case studies. Pricing Case studies. Streaming technology (Telecommunications) Prices Case studies. SAGE Business. Cases. SAGE Knowledge https://sk.sagepub.com/cases/disney-plus-pricing-and-strategy Plný text SBC EB NEPOSILAT EB