03014nam a22005291i 4500 000708787 CaToSAGE 20240202172917.0 20211005154348.4 m o d cr un||||||||| 211005s2020 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529778786 (ebook) : No price (OCoLC)1277087171 CaToSAGE eng CaToSAGE rda pn UtOrBLW a cc HF5548.32 .J54 2020 658.84 23 Jie, Jiao, author. Easy Flower : flowers meet business and technology / Jiao Jie, Zhao Ziqian, Zhang Jiulu, Xu Haipeng, Gao Yuanshen, Zhu Binhai, Ma Chi, Wang Yanyang. London : Tsinghua University School of Economics and Management, 2020. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InJie, J., Ziqia, Z., Jiulu, Z., Haipeng, X., Yuanshen, G., Binhai, Z., Chi, M., & Yanyang, W. (2020). Easy Flower: Flowers Meet Business and Technology. 1-719-231. Beijing: Tsinghua SEM China Business Case Center. In less than four years, Easy Flower (EF) grew from an e-commerce flower retail start-up to China's largest supply chain operator in fresh flowers. Easy Flower positioned itself as a provider of quality flowers to retail florists. Taking advantage of its strength in technology talent, and pooling its finances, the company successfully created a national distribution infrastructure network, disrupting and transforming the fractured supply chain system of China's flower industry and dramatically enhancing its supply chain efficiency. Having built an industry leader from scratch, founder Rong Chao had to think about Easy Flower's future strategy. In late 2018, he saw two options: further integrating the flower value chain in China, or internationalizing his business by exporting components of his technology and systems to flower platforms in other countries. Constrained by the company's resources, he had to assess the various risks and requirements that each direction would entail. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Electronic commerce China Case studies. Ziqian, Zhao, author. Jiulu, Zhang, author. Haipeng, Xu, author. Yuanshen, Gao, author. Binhai, Zhu, author. Chi, Ma, author. Yanyang, Wang, author. SAGE Business. Cases. SAGE Knowledge https://sk.sagepub.com/cases/easy-flower-flowers-meet-business-and-technology Plný text SBC EB NEPOSILAT EB