03029nam a22004571i 4500 000708837 CaToSAGE 20240202172917.0 20211005154348.4 m o d cr un||||||||| 211005s2022 enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529771350 (ebook) : No price (OCoLC)1277087528 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9696.S44 I58743 2022 338.4762138152 23 Shamdasani, Prem N., author. Intel : reinventing a technology brand / Prem N. Shamdasani. London : SAGE Publications: SAGE Business Cases Originals, 2022. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. Intel has become one of the world's largest semiconductor chip makers by revenue, and it is one of the most recognizable and valuable technology brands in the world. It became the dominant maker of microprocessors for PCs, notebooks, and servers through heavy investment in research and development, marketing, and branding. Given the growing demand for cloud, security, and datacentric solutions, Intel had to reorganize and focus on delivering processors, platforms, and technologies to power cloud computing and leverage on the Internet of Things, artificial intelligence, memory, 5G, and autonomous driving technologies, to enable companies to process, analyze, store, and transfer data. Intel's strategy was to transform from a PC-centric to a data-centric company and to provide end-to-end solutions for its customers in taking advantage of the data-rich environment.While this transformation created new business opportunities and growth for the company, it also created strategic and branding challenges for Intel as it endeavored to position itself as the market leader. How could Intel reinvent and reposition its brand to communicate that its technologies would drive products and services in an increasingly smart, connected, and data-driven world? Could Intel continue to leverage on its past and successful ingredient branding strategy? With the growing importance of its data-centric businesses, should Intel recalibrate its business-to-business-to-consumer branding strategy? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Intel Corporation Case studies. Semiconductor industry Case studies. Branding (Marketing) Case studies. SAGE Business. Cases. SAGE Knowledge https://sk.sagepub.com/cases/intel-reinventing-a-technology-brand Plný text SBC EB NEPOSILAT EB